| Innovations and NPD in Dairy: Emerging | | | | spreadable fats, cream, fromage frais and chilled |
| opportunities, flavor trends and new healthy, | | | | desserts. |
| ethical and premium products | | | | •Country analysis showing the top |
| | | | | opportunities for increased sales of dairy |
| There are three significant trends in dairy | | | | categories. |
| product innovation: emotional wellbeing, functional | | | | •Draws on 13,612 dairy product launches that |
| health and indulgence products. The importance of | | | | took place globally between 2006 and 2009. |
| these drivers is set to increase as consumers | | | | |
| demand more from dairy products. ( ) | | | | Scope of this report |
| | | | | |
| Products which deliver mood management are | | | | •Understand each regional market in terms |
| coming onto the market. Manufacturers are using | | | | of absolute size as well as the future potential of |
| textural enhancements, functional botanicals and | | | | each type of product. |
| emotive language to position their product as | | | | •Inform your sales team and/or export |
| beneficial to emotional wellbeing. The naturally | | | | department by prioritising the geographical |
| occurring appetite suppressants in milk are being | | | | markets best suited to your current range of |
| supplemented with other natural functional | | | | products. |
| ingredients to enhance its weight managemtn | | | | •Evaluate whether you should be looking |
| potential. Dairy products are also being positioned | | | | beyond your current product portfolio for future |
| as an aid to sport because of the naturally | | | | opportunities. |
| occurring nutrients which offer energy and muscle | | | | |
| repair. Indulgence has also been to the fore as | | | | Key Market Issues |
| many consumers look to treat themselves to | | | | |
| small affordable luxuries during the tough | | | | • Consumer demand for natural functionality |
| economic climate. A number of dairy | | | | is the overriding driver of the dairy product |
| manufacturers are incorporating a sense of | | | | market. |
| indulgence into their products through indulgent | | | | • Four issues are affecting innovation in dairy |
| ingredients, packaging and provenance. | | | | products – questions over product safety, the |
| | | | | fat content of dairy products, water use and |
| Key features of this report | | | | methane production in dairy, and allergies and |
| | | | | intolerances . |
| •Analysis of sales values for dairy in North | | | | • Concerns have arisen over the possible |
| America, South & Central America, Western | | | | effects of Bovine TB, and the use of human |
| Europe, eastern Europe, the Middle East & Africa | | | | growth hormones on human health through dairy |
| and Asia-Pacific. | | | | consumption. |
| •Coverage of yogurt, milk, cheese, | | | | |