Opportunity Analysis in Community Banking

More than 6,000 community banks currentlyinstitution. Every report includes in- depth reviews
operate in the U.S. through more than 50,000of the top vendors.
branch locations across the nation.What makes our report unique?
‘Opportunity Analysis in Community Banking' isA strong heritage of providing cutting- edge
a market research study designed specifically toresearch:  
identify the role of community banks, the growthMarketsandMarkets provides clients with ground
strategies these organizations employ, and thebreaking marketing research.  M&M's unique
new opportunities in the community bankingresearch methodology and expert analytical
sector.capabilities will provide you the tools to apply the
While the share of deposits made in communitybest marketing practices to your Financial
banks dwindled from 70% in 1994 to 12.4% inInstitution.  
2009; the current economic recession is provingEnsure that your strategy is viable:  
to be a boon for these organizations. CustomersOur study will help you examine the breadth of
are losing faith in large financial institutions, andpossibilities you may encounter when planning
with the failure of the ‘too big to fail' theory,future strategies and product launches.  It will
are moving their deposits back to communityhelp you create plans that are resilient enough to
banks. It is the right time for community banks tomeet the full range of unanticipated events.  
capitalize on this shift and put the right programsDiscover new opportunities:  
in place to accelerate their success.This market research study will forecast the
In the current recovery phase, community banksfuture roles, uses, and acceptances of new
are looking for cost-effective alternatives that canproducts, services, and applications emerging in
be implemented quickly. Services such as internetthe marketplace. It will identify opportunities
banking, mobile banking, and remote depositwhere companies can get a leg up on the
capture play an important role in enablingcompetition.  
community banks to better serve theirKey questions answered
customers. Lack of confidence in big banks is the1.    Which are the high-growth segments/cash
major factor attracting consumers towardscows and how is the market segmented in terms
community banks.of products, and services?
Scope of the report2.    What are market estimates and forecasts;
Strategy formulationwhich markets are doing well and which are not?
This section seeks to provide a schematic of the3.    Where are the gaps and opportunities;
marketplace under study; and to enable t hewhat is driving the market?
report user to determine their competitiveness4.    Which are the key playing fields? Which
and positioning in the market. Through ourare the winning edge imperatives?
in-depth understanding of the financial services5.    How is the competitive outlook; who are
industry, we size the market, identify the trendsthe main players in each of the segments; what
and drivers, and develop the right framework forare the key selling products; what are their
strategy formulation to help users maintain orstrategic directives, operational strengths and
enhance their market position.product pipelines? Who is doing what?
Business ModelPowerful Research and analysis
This section seeks to identify the already existingThe analysts working with MarketsandMarkets
business models; and to optimize these models income from renowned publishers and market
order to help FIs enter new and lucrativeresearch firms globally, adding their expertise and
markets.domain understanding. We get the facts from
Vendor Selectionover 22,000 news and information sources, a
This section seeks to profile the companieshuge database of key industry participants and
supporting the market under study.  We profiledraw on our relationships with more than 900
the top vendors and analyze user perspectives tomarket research companies.
help you make the best decision for your financial