| Creating a great sales proposals can be the | | | | your client to see how you will be helping his or |
| difference between your company's success or | | | | her business. Don't make a lot or promises, just |
| failure. Here are a few tips to get you started. | | | | keep it simple, use examples, and make sure it's |
| Starting Out. | | | | clear that your business is the only solution. |
| For the most part, sales presentations are | | | | 4. Approach. Here is where you lay out the details |
| intended to accomplish three things: | | | | of how you are going to deliver your services. |
| 1. To Educate. For all intents and purposes, what | | | | This can be a little tricky, as you want to be clear |
| you are doing is telling your prospect why he | | | | enough to be understood, but you want to make |
| needs you and your services. Here you need to | | | | sure that you aren't give away any proprietary |
| not only look at the past or the present, but let | | | | secrets or give them any recommendations on |
| your potential client know why your products or | | | | how they would be able to get the job done |
| services will be vital to them achieving future | | | | themselves or elsewhere. This is a good place to |
| goals. You want to appear to have the ability to | | | | include timelines and deliverables. |
| see the whole picture, to demonstrate need on | | | | 5. Benefits. Present an exhaustive list of all the |
| their part, and solutions on yours. | | | | improvements your client will see as a result of |
| 2. To Sell. And not just your product or service. | | | | listing your services. Use plain, clear, non-hyperbolic |
| You want to ensure that you convince your | | | | language, but be sure not to leave any possible |
| audience that your company is the only one that | | | | benefits out (increased sales, improve |
| is going to be able to properly provide solutions. | | | | productivity, etc.) |
| You don't want to lead your prospects to | | | | 6. Costs. A clear and honest estimate of what |
| anyone's door but yours. | | | | your project will cost your client. Make sure that |
| 3. To Justify. Make it clear how your proposal is | | | | you put this section after the Approach and |
| going to make their investment worthwhile, and | | | | Benefits, so it makes sense to your client. You |
| when they should start to see results. Charts and | | | | may not always be able to exactly determine |
| graphs are very useful ways to help convey this, | | | | costs, but you can detail the stages of the |
| and the more colorful and easily understood, the | | | | process so there will be no surprises. |
| better. | | | | 7. Closing Statement. Hit the high points again and |
| Sections. | | | | remind your client exactly why your company is |
| Your sales proposal should contain the following | | | | the best one for the job. |
| sections: | | | | Appearance. |
| 1. Theme and Introduction. In order to ensure | | | | You want to make sure that your sales proposal |
| that your proposal get read, make sure that your | | | | stands out, so bind it as attractively as you can. |
| theme is clear and your headline is not too | | | | There are many options available, such as plastic |
| "salesy." You can simply state the reason for | | | | comb, spiral coil, or even thermal hardcover |
| your proposal, and how your company is going to | | | | binding if you really want to impress. |
| help your prospect achieve his or her goals. | | | | If you are interested in more information about |
| 2. Current Situation. This is where you | | | | how the right Binding Machine, can help you create |
| demonstrate a clear understanding of your client's | | | | a great sales proposal you might want to visit |
| need, or in other words, you identify the problem | | | | They offer a great price on binding equipment and |
| your services intend to solve. You must convey | | | | they even offer Free Shipping on orders over |
| authority in this section without appearing to be | | | | $75.00. Plus, they carry a full line of Binding |
| pushy or looking like an arrogant know-it-all. | | | | Accessories, of all styles, types and capabilities. |
| 3. Objectives. In this section, you want to allow | | | | Check it out today! |