| Hybrid TV and Over the Top TV Status Report | | | | |
| | | | | * Introduction: providing definitions and a brief |
| Hybrid TV is the use of a broadcast and IP | | | | global round up of hybrid TV activities including |
| connection for the delivery of a TV service. | | | | standardization. |
| Hybrid TV is not new; in 2008 the majority of | | | | * Understanding the TV ecosystem: an |
| IPTV STBs (Set Top Box) shipping in Europe had | | | | important section for all readers from the telco |
| digital terrestrial TV (DTT) tuners in addition to an | | | | industry. Neither IPTV nor hybrid TV can be |
| IP connection. However, for many the shift to | | | | treated as an isolated industry; they're the |
| hybrid TV has been a quiet revolution. Especially | | | | delivery pipes for the much larger, complex and |
| given two of the telco industry's most successful | | | | well established TV industry. |
| TV deployments, Verizon FiOS (2.9M customers in | | | | * Deployments and learning: reviewing hybrid TV |
| Q4 2009) and Orange TV (2.1M customers in | | | | deployments and the lessons learnt. |
| 2009), are both hybrid TV. The whole of the | | | | * Drivers for and business case of hybrid TV: |
| payTV industry is now taking notice of what this | | | | based on market research in understanding why |
| means. ( ) | | | | operators are moving to hybrid TV. |
| | | | | * Interactive services and STB (Set Top Box) |
| This report brings together work performed on | | | | applications: understanding an important category |
| hybrid TV over the passed year through over | | | | of services enabled by hybrid TV. |
| 200 operator and supplier interviews and online | | | | * OTT market status: examining this complex |
| questionnaires, gathering information on | | | | and rapidly changing Internet TV market. |
| deployment experiences, market requirements, | | | | * Hybrid TV suppliers: reviewing both solution |
| competitive landscape, and technology trends.. | | | | providers and STB suppliers. |
| | | | | * Operator rankings and requirements: based on |
| Report Structure: | | | | market research of operators' perceptions of |
| | | | | suppliers and their requirements for hybrid TV |
| This 114 page report including 57 figures | | | | solutions. |
| examines the current status of hybrid TV and | | | | * Future of hybrid TV and recommendations for |
| Over The Top (OTT) TV with the following | | | | members of the ecosystem. |
| sections: | | | | |