| It is no surprise that as emerging markets, like | | | | more developed countries, but might be a good |
| China and India, continue to grow at a record | | | | tactic in emerging markets such as India and |
| pace, that drug makers all over the world need to | | | | Brazil. Differential pricing takes into account the |
| wake up to the fact that the future of their | | | | per capita income, when setting prices. For |
| business may depend on markets outside of the | | | | example, the middle class income rate for Indians |
| United States and Europe. As these emerging | | | | or Brazilians is far lower than that of those who |
| markets in China and India, as well as Brazil | | | | reside in the United States and Europe. By |
| continue to grow full speed ahead, it is becoming | | | | differentiating their pricing structures, this could |
| more evident to the pharmaceutical industry as a | | | | lead to a widespread increase in business abroad. |
| whole, that they better start paying more | | | | However, not everyone is convinced this will be |
| attention to these parts of the world. But what is | | | | good for business. |
| behind this recent economic boost? Why is it so | | | | Some critics have argued that under the price |
| important for the pharmaceutical industry to | | | | differential plan, pharmaceutical companies would |
| starting taking notice of it? Could these emerging | | | | suffer major loses, unless propped up by large |
| markets like China and India really surpass the US | | | | demand or government subsidies. Others have |
| and Europe as the key players in the | | | | argued that many will just take these cheap |
| pharmaceutical marketplace of the future? | | | | branded medicines and resell them in the black |
| Because of this uninhibited growth in emerging | | | | market, to other parts of the world for |
| markets all over the world, the pharmaceutical | | | | substantially higher prices. Regardless of the best |
| and life sciences industry is beginning to pay | | | | method to price these drugs, no one disagrees |
| attention. However, as many pharmaceutical | | | | with the importance of forward thinking drug |
| consultants are beginning to notice, the same | | | | companies tapping into these untouched emerging |
| strategy that has worked in large, | | | | markets. Its seems that whichever company |
| super-industrialized countries such as the US and | | | | figures out the best plan first to how to |
| Europe, may not be as effective in emerging | | | | successfully tap into these emerging drug |
| markets such as Brazil and India. Many of these | | | | markets, will lead the global pharmaceutical |
| consulting firms are recommending completely | | | | marketplace well into the 21st century. |
| different strategies when it comes to being | | | | If you liked this article about an pharmaceutical |
| successful in these emerging markets such as | | | | consultants, tell all your friends about it. They'll |
| differential pricing. | | | | thank you for it. If you have a blog or website, |
| Differential pricing is a tactic that most | | | | you can link to it or even post it to your own site |
| pharmaceutical companies might not try in larger, | | | | (don't forget to mention as the original source). |